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I will admit, a few tears have hit my keyboard while typing this post as I reflect on all that has happened in 12 months. Mainly happy tears, but I would be lying if I said they all were. My first year as an entrepreneur has also smacked me across the face a few times. I think this is partly why I love it.

There is just so much to learn and it all happens at such an accelerated rate. Some evenings, when the day is not looking like its about to end, I need to sip on a cocktail to get me through the workload, while other days I am in a dreamy state curating some adorable gift box that I know will give someone all the fuzzy feelings I want it to.  

It also feels so good supporting local Australian producers and then blending them all together to create gifts people love. Having people love your work and want to buy it again and again is something I can’t even begin to describe. This is a joy I wish I could bottle up.

The date is etched firmly in my mind, October 27th 2019, the day we launched and I thought orders would start coming in. I remember pressing publish on the Hawi site around 11am and I thought orders would start streaming in. But, that is not what happened. In fact, November passed, December passed and with each passing month, we started to wonder if this really was a product people wanted.

Was it only us that had fallen in love with the idea? Aside from friends placing orders, (Bella, Jacinta & Lynda you are not forgotten), we were having some serious doubts and were considering eating all the chocolates before they expired and wishing we could somehow return all the stock we had meticulously sourced and bought.

Then came the turning point, I still remember the day we got the first order from a stranger, 30th March 7.20 pm. Saying I did a ‘happy dance’ would be an understatement. Thank you, stranger (Holly, A) for believing in us, as without you maybe HAWI would not be one year old today. Sometimes, all it takes is one believer to turn everything else around.

For anyone reading this, who is on their own entrepreneurial journey, don’t give up, find a way, there is always a way, you will find your community of believers. Everyone’s journey is different and as cliché as this sounds, comparison, really is the thief of joy. I’m learning to always be confident in our creations and not compare ourselves to other businesses. My journey is mine and their journey is theirs, we are all wonderfully different.

I still try do a happy dance for every single order that comes in, though some days that has proven impossible given the large increase in order numbers and people’s overwhelming love for HAWI. Some emails I receive from our community of customers genuinely melts my heart.

Which brings me to the main reason I will continue to mother the HAWI brand; The people. HAWI gift boxes are not just gift sets, they are symbols and gestures of love. They show someone they are special, cared for, remembered and adored. I don’t think there is anyone on this planet who has had a gift set delivered to them and not felt like they were hugged.

So, to every one of you who has been with us since the beginning and to those who have joined us along the way, A MASSIVE THANK YOU. To our HAWI employees, YOU are true rock stars. To our suppliers who continue to create awe-inspiring products that make this gift box business possible– YOU are so talented!! To our customers- who appreciate the love and detail that goes into each gift box- YOU are ‘Our WHY’. Hawi would be nothing without you all and I can’t wait to see what else this journey brings!


With Love,
Emily, Hawi Founder

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